Obviously beautiful. Surprisingly comfortable.

The Leading Brand of Minimizer Bras

We're incorporating strict guidelines that enhance brassieres and loungewear for you:

[HSIA]

HSIA is derived from a mysterious oriental pronunciation, which symbolizes our spiritual

Oriental Aesthetics


HSIA is a homophone of an ancient kingdom. We want to explore the spirit of oriental aesthetics with you, and to honor natural expression.

The Journey to the Eternal Wonderland


HSIA also has the meaning of imagination and eternal. We hope to start a "Journey of imagination" with you, and to explore the ‘externality wonderland’ of life.

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