20 Years of History

We have over 20 years of experience in the design and production of lingerie.


At the beginning of the 21st century, our founder Frank found that the most of women's bras on the market did not provide a comfortable wearing experience.


He decided to establish the HSIA lingerie brand, fully utilizing material technology, manufacturing innovation and original design to produce better bra and achieve a better minimizing effect for self-conscious women with fuller busts.


For over 20 years, HSIA has been ambitiously led by Frank, who diligently oversees every area of the business from research, design, material development, and more.