20 Years of History

We have over 20 years of experience in the design and production of lingerie.

 

At the beginning of the 21st century, our founder Frank found that the most of women's bras on the market did not provide a comfortable wearing experience.

 

He decided to establish the HSIA lingerie brand, fully utilizing material technology, manufacturing innovation and original design to produce better bra and achieve a better minimizing effect for self-conscious women with fuller busts.

 

For over 20 years, HSIA has been ambitiously led by Frank, who diligently oversees every area of the business from research, design, material development, and more.

How it works

Grab your exclusive gifts by being part of our loyalty program

Ways to earn

Earn more points for different actions, and turn those points into awesome rewards.

Get more points by completing these missions

Ways to redeem

Spending your hard-earned points is easy. Simply apply your points for a discount at checkout.