On October 10th, HSIA took the spotlight at the Fashion Fest in New York, delivering an unforgettable live runway show. This show was more than just a visual spectacle; it was a celebration of fashion designed for fuller-bust women, with every moment highlighting confidence, comfort, and style in HSIA bra.
Celebrating Every Curve on the stage
This fashion show embraced the beauty of diverse body types. Thirteen models of different shapes, skin tones, and bust sizes graced the runway, bringing HSIA’s core promise to life: “Because Every Curve Deserves Comfort.”
From best-selling lace full-coverage bras to smooth, seamless designs, and from sensual mesh pieces to new bold leopard-print styles, each lingerie set was crafted with one goal in mind — to empower fuller-bust women with comfort and confidence.
At HSIA, we believe beauty is never one-dimensional, comfort and self-assurance are every woman’s birthright.
Immersive Brand Experience at the Booth
Beyond the runway, we created a warm, inviting HSIA space. Guests and creators could touch and feel the textures and details of the same HSIA bra seen on the runway show, and capture memorable moments at creative photo stations. Through connections with all the visitors, our message of comfort, confidence, and inclusivity reached even more women who see themselves in HSIA.
Redefining Comfort and Confidence for Fuller-Bust Women
At HSIA, we always believe that lingerie should do more than support. Our mission is to redefine what comfort means for fuller-bust women: bras that lift without digging, fabrics that breathe without compromising support, and styles that celebrate every curve with elegance and ease.
Every design begins with real women in mind, focusing on what makes them feel truly comfortable and confident in their own skin.
HSIA’s New York debut was more than a runway show; it was a statement: every curves deserve admiration, and every piece of lingerie should inspire confidence and comfort. We look forward to continuing to bring this philosophy to more women, helping them experience the beauty, empowerment, and daily comfort that HSIA lingerie provides.
Fall in love with the lingerie that caught your eye at the show? Click here to shop the show collection!
Share in the comments which look captured your heart! We can’t wait to continue celebrating beauty and comfort with you!
